Inside
Kuehne + Nagel

Magazine

Brief

Redesign and relaunch Inside, a quarterly magazine for the 11,000 UK employees of Kuehne + Nagel, one of the world’s leading logistics providers.

Challenge

The magazine needed to be more accessible and engaging to the wider workforce, with a less corporate feel. The relaunched magazine covers a balance of all business areas, to make sure all colleagues are represented. The updated design features more images of frontline colleagues and a wider colour palette, as well as images of products to celebrate KNUK’s high-profile customers.

KNUK’s colleagues are spread across more than 100 warehouses, branches and offices. As around 8,500 colleagues do not have regular computer access, the magazine is KNUK’s only company-wide channel that reaches every colleague.

We write all the copy and handle all design, production and delivery, including a digital flipbook hosted on KN’s intranet.

Result

A more clean, modern and attractive page design that showcases colleagues’ successes from all areas of the business. The magazine gets consistently great feedback, as well as engagement from the wider workforce.