ITV
diversity desk drop

We support ITV’s Internal Communications department across a variety of creative project work, animations, digital assets and print publications.

Brief

As a recent example, we were asked to produce a desk drop in print and digital, as part of a campaign to inform colleagues about the handling of their personal information to support ITV’s inclusive culture.

Challenge

ITV needed their colleague communication to reinforce their diversity goals across the business. We produced easy-to-understand desk drops in print, supported by animated posters for video screens at ITV’s sites, static and animated banners for intranet, and embedded in emails. The icon suite we created was used across all communications in the campaign to reinforce ITV’s diversity message, and are also being used across the wider business. This needed to be done to a tight timeframe, taking into consideration the sensitivities of the subject and the strong brand guidelines.

Result

A successful, engaging campaign which allowed ITV to communicate the importance of their inclusive culture in a straightforward and impactful way.