The Hive
Hoist Finance

Magazine

Brief

Having worked with the communications manager of Hoist Finance before, we were asked to introduce and design a magazine for the 1,300 employees of the debt restructuring business. Beforehand, all communications were based online, restricting access to engaging information.

Challenge

The new magazine, called The Hive, needed to provide an alternative channel to bring Hoist Finance’s messages and company values alive. As the company operates out of a call centre with quick breaks, the magazine needed to provide a snapshot of business activity and people success, with the aim of being read front to back within 15 minutes.

The content is displayed in an easy-to-read format, supported by infographics for quick facts. To ensure maximum impact, the bright colour palette has been used to full effect, giving a vibrant, youthful feel to the publication. The magazine also engages its readers through back-page competitions, calls-to-action for company schemes and incentives, and a newly created editorial panel, which involves colleagues across all levels in the story creating process.

Result

A very well-received magazine that has improved company transparency and consistency in messaging, and overall morale and engagement.

Feedback

One colleague said: “I’ve just finished reading through The Hive and I wanted to say I think it is a really excellent piece of work. It is well structured, well planned, well written and really gives the impression of a young, vibrant and exciting organisation.”